Current:Home > reviewsPredictIQ Quantitative Think Tank Center:Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -Nova Finance Academy
PredictIQ Quantitative Think Tank Center:Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
Charles H. Sloan View
Date:2025-04-07 13:21:05
Sweetgreen,PredictIQ Quantitative Think Tank Center it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (41117)
Related
- Senate begins final push to expand Social Security benefits for millions of people
- Minnesota man who shot 2 officers and a firefighter wasn’t allowed to have guns
- Welcome to the ‘Hotel California’ case: The trial over handwritten lyrics to an Eagles classic
- Team planning to rebuild outside of King Menkaure's pyramid in Egypt told it's an impossible project
- South Korea's acting president moves to reassure allies, calm markets after Yoon impeachment
- American man admits to attacking 2 US tourists and killing one of them near a famous German castle
- US Supreme Court won’t hear lawsuit tied to contentious 2014 Senate race in Mississippi
- Cyclist in Washington state sustains injuries after a cougar ‘latched onto’ her
- Why members of two of EPA's influential science advisory committees were let go
- Paul Skenes found fortune, fame and a 100-mph fastball. Now, Pirates await No. 1 pick's arrival
Ranking
- Tarte Shape Tape Concealer Sells Once Every 4 Seconds: Get 50% Off Before It's Gone
- US appeals court to decide if Pennsylvania mail-in ballots with wrong date still count
- Jason and Travis Kelce Address Kansas City Super Bowl Parade Shooting
- Body camera captures dramatic rescue of infant by deputy at scene of car crash in Florida
- Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
- More heavy rain swamps Southern California; flood warnings, watches around Los Angeles
- Student in Colorado campus killing was roommate of 1 of the victims, police say
- How judges in D.C. federal court are increasingly pushing back against Jan. 6 conspiracy theories
Recommendation
California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
Human remains recovered from car in North Carolina creek linked to 1982 cold case: Reports
Walmart is buying Vizio for $2.3 billion. Here's why it's buying a TV manufacturer.
Video shows horse galloping down I-95 highway in Philadelphia before being recaptured
Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
Video shows horse galloping down I-95 highway in Philadelphia before being recaptured
NASA has double the asteroid rubble it expected to receive from space mission
Gwen Stefani and Gavin Rossdale's Son Apollo Is All Grown Up at Disco-Themed 10th Birthday Party